Behind the Print: How GG Store Designs Tees That Start Conversations

A Tee Is Never Just a Tee

At GG Store, we believe a great graphic tee does something a plain one never can — it starts a conversation. It makes someone across the room smile, nod, or walk over and say, "Where did you get that?"

But getting there isn't accidental. Every print we design starts with a simple question: What does this person want to say today?

Here's a look at the different types of tees we design — and the thinking behind each one.

1. The Humour Type 😄

"Running Late is My Cardio." "I Fix Things (Sometimes they work)."

These are the tees that make people laugh out loud in the middle of a mall. The humour type is our most relatable category — because everyone has that one truth about themselves they'd never say out loud, but would absolutely wear on a tee.

The design philosophy here is simple: the joke has to land in under three seconds. No explanation needed. The best humour tees are the ones where the punchline is the print itself.

Who it's for: The person who uses humour as a love language. The one who makes the whole room laugh without even trying.

2. The Bold Statement Type 💪

"Weights Before Dates." "mentally uneffable."

These tees don't whisper — they announce. Bold typography, strong messaging, zero apologies. The bold statement type is designed for people who walk into a room and own it.

The design here leans into contrast — heavy fonts, clean layouts, and prints that are visible from across the gym floor. It's not just a tee. It's a declaration.

Who it's for: The gym rat, the hustler, the early riser. Anyone who lives by a personal code and isn't afraid to show it.

3. The Conversation Starter Type 🗣️

"Fueled by Caffeine and Delusion"

These are the tees that do the social work for you. They're designed to invite interaction — a raised eyebrow, a knowing smile, a "same, honestly" from a stranger.

The conversation starter type sits at the intersection of wit and relatability. The print has to be specific enough to feel personal, but universal enough that others immediately get it.

Who it's for: The self-aware introvert. The person who'd rather their tee break the ice than they would. The one who's always the most interesting person in the room but never the loudest.

4. The Family & Matching Type 👨👩👧

 "Chaos coordinator ,Mini Chaos." "Mama bear, Baby bear"

Family matching tees are about belonging. They say: we chose each other, and we're proud of it. This category is designed with warmth, playfulness, and a little bit of chaos — because that's what family is.

The design challenge here is creating prints that work across ages and sizes while still feeling cohesive. A great family tee set tells a story when you're all standing together.

Who it's for: Families who want to celebrate their bond — at festivals, outings, photoshoots, or just a regular Sunday.

5. The Motivational Type 🔥

 

Sometimes you need your clothes to remind you why you started. The motivational type is designed to be a daily nudge — a wearable pep talk for the days when showing up feels hard.

These prints are clean, powerful, and intentional. No clutter. Just the message, front and centre.

Who it's for: The goal-setter, the comeback kid, the person who uses every Monday as a fresh start.

6. The Sarcastic Type 🙄

"Running Late is my Cardio"

Dry. Deadpan. Devastatingly accurate. The sarcastic type is for people who see the world a little differently — and aren't afraid to say so.

These tees work because they tap into shared frustrations. When someone reads it and thinks "finally, someone said it" — that's the sweet spot.

Who it's for: The realist. The one who rolls their eyes but always shows up. The person whose humour is an acquired taste — and worth acquiring.

The GG Store Design Process

Every tee we make goes through the same filter: Does it feel true? Does it make you feel something — a laugh, a nod, a little burst of pride? If yes, it makes the cut.

We're not designing for everyone. We're designing for someone — and when that person finds their tee, they just know.

Find yours at GG Store. Browse the full collection and wear exactly what you mean.